JCPenney Applies Holiday ’25 Lessons to Back-to-School Reddit Campaign
"Consumers increasingly look to conversations and community-driven content when making purchase decisions, so we need to earn attention…
Features August 31
Latest In: JCPenney
JCPenney Invites Shoppers to ‘Ex-Change’ Their Old Jewelry for Valentine’s Day
A diamond may be forever, but that doesn’t require you to hang on to jewelry that has literally…
News January 29
Purchase of 117 JCPenney Stores Remains Uncertain Despite Buyer’s Statement
Onyx Partners Ltd.’s plan to purchase 117 JCPenney stores for $935 million has been delayed several times since…
News December 30
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Holiday Has a Way of Finding the Cracks
Peak season has a way of exposing the store workarounds retailers tolerate all year. This holiday, the real test of store technology is whether it gives associates more ways to…
September 14
JCPenney Holiday Campaign Stresses ‘Thoughtful’ Frugality
Recognizing that many consumers are tightening their belts while still wanting to show their generosity this holiday season,…
News October 29
JCPenney Stores to Host ‘Look Good Feel Better’ Workshops for Cancer Patients
Cancer treatments can change one’s looks, sometimes radically, and it’s often just one more aspect of the loss…
News October 14
JCPenney Celebrates Inclusivity with New Fashion Line Exclusively for Plus-Size Women
Even though more than two-thirds of women wear plus-size apparel, they’re often made to feel invisible — particularly…
News October 2
JCPenney Partners with Celebrated Designer Bob Mackie for ‘Statement-Making’ Fashion
He put Carol Burnett in the famous curtain-rod dress that she “saw in the window and couldn’t resist,”…
News September 12
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Dillard’s Buys Longview, Texas Mall that it Anchors
Department store retailer Dillard’s and mixed-use real estate developer Trademark Property Co., have purchased the 646,000-square-foot Longview Mall…
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