Latest In: JCPenney

Shopper Attitude Analysis Helps Shape Retailers’ Sales, Marketing Strategies

TJMaxx shoppers were more confident than Gap shoppers during the difficult economic times in late 2008, giving TJMaxx…

News September 24

JCPenney Offers New Rewards Program

JCPenney customers can now earn reward points and receive special members-only benefits in-store, online, or via catalog, each…

News August 28