emarsys

High-Quality Data is the Key to Unlocking the Power of Generative AI in Retail

When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained…

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive…

SAP to Acquire Emarsys, Expanding Omnichannel Engagement Capabilities

SAP has entered into an agreement to acquire Emarsys to bolster the SAP Customer Experience Portfolio with Emarsys’ cloud-based marketing capabilities. The…

Statewide Sports Taps Integrated Customer Data To Bolster Omnichannel Presence

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion….

6 Tactics To Boost Conversions Among Unknown Audiences

One common denominator sits at the core of every successful, profitable, and self-sustaining marketing strategy: acquiring new customers. This starts with getting…

Runtastic Generates 8 Million App Opens With Personalized Content

Mobile apps are an effective way to engage with users and generate brand awareness, but as consumers become more tech-savvy, they become…

Emarsys Raises $22 Million In Funding

Marketing software provider Emarsys has procured $22.3 million in funding from investment firm TPG Specialty Lending Europe (TSLE), an affiliate of credit…

#RSP16 Webinar Series Delivers Strategy And Planning Insights

The #RSP16 Retail Strategy & Planning webinar series offers a concentrated burst of information, insights and best practices for retail decision-makers. Over…

Emarsys Enlists Antavo To Bring Behavior-Based Rewards To Online Retail

Cloud marketing software provider Emarsys has partnered with Antavo, an e-Commerce reward program developer, to provide its e-Commerce customers with loyalty programs…

Emarsys Mobile Engage Designed To Optimize Push Notifications, In-App Messaging

Emarsys has released Mobile Engage, the newest solution within the cloud marketing software provider’s mobile suite. With the platform, marketers can create,…

L’Oreal, Office Depot Tune Up Machine Learning Capabilities

Retailers such as L’Oreal, Office Depot, Runtastic, Shiseido and The Body Shop have entrusted their machine learning, data science and personalization capabilities…