Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores.
Stateside Sports is aiming to double its customer database and retail presence within the next two years. The company will leverage Emarsys to improve its ability to serve content at the right time and in the right channel, and build loyalty with customers.
“Our laser focus on customers, storytelling and authenticity has been central to our business from day one,” said Ross Harris, Director at Stateside Sports in a statement. “However, we recognized that to achieve our fairly ambitious growth plans, we needed help to provide authentic, personalized, omnichannel customer experiences. It was clear to us that Emarsys are experts in retail and e-Commerce, and the sophistication this partnership will bring to our marketing will be key to future-proofing our business.”