Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive growth last year.
In 2020, Rinkit’s online sales increased 284% and its email database expanded from 70,000 customers to 300,000. The company now reaches 570,000 customers across the UK, Germany, the U.S. and Australia.
Rinkit plans to use the Emarsys solution to analyze, identify and contextualize actionable customer insights in order to amplify the value of its growing customer database. By centralizing customer data and automating analysis with Emarsys, the company also plans to enhance the personalization of its marketing campaigns across all platforms, including email.
“The wide variety of features the platform provides, from email to personalization to the recommendation engine, will allow us to better collect, analyze and understand our data and engage with our customers, providing them with the best customer experience possible,” said Elliot Millais, Sales and Marketing Director at Rinkit in a statement.
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