Cloud marketing software provider Emarsys has partnered with Antavo, an e-Commerce reward program developer, to provide its e-Commerce customers with loyalty programs based on rewarding behaviors and engagement.
With this partnership, Emarsys clients in the U.S., UK, Canada and Ireland can take advantage of Antavo’s loyalty programs within their online stores.
The Antavo software is designed to increase repeat purchases and customer lifetime value. While many retail loyalty programs are designed based on rewards or “points” that are based primarily on spending, Antavo bases its programs on factors such as:
Type of purchases;
Content consumption; and
Contest entries, among other behaviors and engagements.
Emarsys selected Antavo based on numerous differentiators in the company’s loyalty programs, including real-time reporting via its dashboard or email, and the addition of a dedicated account manager for each client who helps with loyalty program management and adjustments as clients’ business needs change.