customer lifetime value

As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor and media darlings –…

Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

The past two years have seen a rapid evolution of retailers’ digital operations, and perhaps more importantly led to a dramatic shift…

How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Constellation Brands — home to top beer, wine and spirits brands including Corona, Modelo Especial, Kim Crawford, Meiomi and SVEDKA Vodka —…

Rethinking Loyalty: Rewarding Everyone Is Not Rewarding You

If retailers wish to attract loyal customers, they must offer more than just run-of-the-mill discounts. These days, giving a generic discount to…

The Case For An Updated Focus On Customer Lifetime Value

Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like…

Emarsys Enlists Antavo To Bring Behavior-Based Rewards To Online Retail

Cloud marketing software provider Emarsys has partnered with Antavo, an e-Commerce reward program developer, to provide its e-Commerce customers with loyalty programs…

5 Marketing Realities To Maximize Customer Lifetime Value

In June I attended Retail TouchPoints’ Retail Innovation Conference (RIC) here in New York, and with a stated theme of “reimagining the…

Only 32% Of Consumers Purchase From ETailers Twice In A Year

Within the first year, new e-Commerce customers spend approximately $154 with retailers. Most (69%) of this amount is spent within the first…

New Research: Organic Search Tops Customer Acquisition Initiatives

Retailers are investing in a mix of marketing methods across channels to boost customer engagement and ensure long-term loyalty. A key metric…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.