Advertisement

Emarsys Raises $22 Million In Funding

00aemarsysMarketing software provider Emarsys has procured $22.3 million in funding from investment firm TPG Specialty Lending Europe (TSLE), an affiliate of credit asset platform TSSP. The financing is designed to fuel innovation in artificial intelligence and data science, and accelerate growth in existing and new markets.

Emarsys North America had 47 employees at its headquarters in downtown Indianapolis in June 2016, but plans to employ approximately 94 there by the end of the year. The goal is to boost that total to 167 by the end of 2020.

“This investment is consistent with our strategy of securing funding from leading investment firms, such as TSLE, to maintain high-growth and increase market share in key geographies and vertical industries,” said Ohad Hecht, CEO at Emarsys. “The resulting innovation in progressive technology, such as AI, will revolutionize the role of marketing professionals and allow them to engage with consumers more effectively, improve loyalty and drive revenue.”

Advertisement

Emarsys provides marketers with a cloud platform designed to integrate customer intelligence, personalization, predictive recommendations and omnichannel marketing automation across all devices and social channels. The platform combines machine learning and data science to convert raw consumer behavioral data into an understanding of customer identity, creating personalized customer experiences and journeys.

Emarsys’ latest round of investment places total funding to date at more than $55 million. The company most recently announced a $33 million Series A investment, led by Vector Capital, in September 2015.

Retail customers include eBay, Toys ”R” Us, Nike and L’Oréal.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: