Emarsys has released Mobile Engage, the newest solution within the cloud marketing software provider’s mobile suite. With the platform, marketers can create, test and deploy push and in-app messages to iOS and Android devices within cross-channel automation programs, or on-the-fly to the most engaged users.
Since engaged retail app users can be expensive to acquire, with retailers spending $2 to $4 for each user, Mobile Engage is designed to drive engagement and loyalty that makes the cost worthwhile.
With the solution, Emarsys provides:
A single solution for email and mobile marketing driven by mobile and web behavior;
An extended, unified customer profile with rich mobile app data;
An enhanced customer profile with user-level insights, including product affinity and mobile purchase behavior; and
The ability to send push notifications based on the mobile user’s product preferences and in their preferred language.
Overall performance statistics tracked by the platform include app installs, monthly active users and overall message open and delivery rates.