push notifications

SmarterHQ Launches Tools For Cross-Channel Push Notifications

SmarterHQ, a personalization platform, has launched App Data Collect and Mobile Push Messaging capabilities. The tools are designed to help retailers incorporate…

Geofencing And Mobile Push Notifications: A Match Made In Customer Engagement Heaven

In a world where people are bombarded by noise and messages at all times, there’s extreme value in being able to communicate…

City Gear Enhances Mobile Engagement With Push Notifications

As an athletic footwear retailer selling shoes from brands such as Nike, Air Jordan and Adidas, City Gear is in a competitive…

Study: Emoji Push Notifications Help Drive Open Rates, Conversions

Want greater engagement in mobile communications? Try an emoji! A new Mobile Marketing Trends report from Leanplum and App Annie revealed that…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…

Emarsys Mobile Engage Designed To Optimize Push Notifications, In-App Messaging

Emarsys has released Mobile Engage, the newest solution within the cloud marketing software provider’s mobile suite. With the platform, marketers can create,…

Coming To Terms With Millennials: Advice From The Experts

Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no exception. We focused a special…

Sometimes You Just Need a Little “Push”

Marketers and retailers are under nearly constant pressure to cut through the noise of every other retailer trying to sell their product…

Urban Outfitters Personalizes The App Experience With Lifecycle Marketing

With more than 1.2 million mobile app users, Urban Outfitters has established a base of loyal and active consumers. As a result,…

Macy’s Deploys ShopBeacon In New York City, San Francisco

Shopkick, which provides an online shopping and gamification app, has partnered with Macy’s to deploy the shopBeacon transmitter in two flagship locations….

QR Codes Can Be A Window Display For The Mobile Customer

Whether used for window shopping, checking product ratings or searching for sales, smartphones are society’s latest shopping companion. They allow on-the-go consumers…