digital experience

PVH Names Global Brand President of Calvin Klein

PVH Corp. has appointed Eva Serrano as Global Brand President of Calvin Klein. Serrano will officially join the brand in March 2023…

Why Brand Matters More Than Ever, Even on Amazon

Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price transparency and convenient delivery…

HomeGoods Turns Dreams Into Inspiration With New Digital Tool

HomeGoods is exploring a new kind of digital experience with the launch of HomeGoods Dream Vibes, a tool that helps shoppers turn…

Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience

Among DTC brands, Eterneva occupies a unique niche: the company creates made-to-order memorial diamonds from the ashes or hair of lost loved…

The Future of the Mall, Part 2: Why Developers and Landlords Are Finally Giving Digital the Attention it Deserves

The low-hanging fruit opportunity for mall developers and landlords is to double down on the in-person experience. That’s why properties have focused…

Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience that will run through…

Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud

Acquia has acquired AgilOne, a customer data platform (CDP) solution provider, to bring new AI- and machine learning-driven capabilities to its web…

ColourPop Leverages Customer Data To Enhance Digital Experience

Cosmetics company ColourPop is seeking a personalization makeover with a new focus and investment in the digital customer experience. The company has teamed…

MaxMedia’s Laura Davis-Taylor Named To Digital Signage Federation Board

MaxMedia, a digital retail experience agency, has announced the appointment of EVP of Customer Experience Laura Davis-Taylor to the Digital Signage Federation…

BloomReach Acquires Hippo To Build Digital Experience Platform

E-Commerce personalization vendor BloomReach has acquired Hippo, an Amsterdam-based web content management company. Terms of the deal were not disclosed. Through the…

Nordstrom Focuses On Mobile App, New Leadership Team To Engage Shoppers

In this exclusive interview with Shea Jensen, Vice President of Customer Experience at Nordstrom, Retail TouchPoints delves into the brand’s new mobile…