PVH Corp. has appointed Eva Serrano as Global Brand President of Calvin Klein. Serrano will officially join the brand in March 2023 and report to Stefan Larsson, CEO of PVH Corp.
Serrano began her career with Zara Europe and has spent 20 years working with the Spanish clothing retailer and its parent company Inditex. She worked as International Commercial Director for the Asia Pacific region and most recently served as President for Inditex Greater China. Serrano’s retail career has included work on product, marketing, consumer store and digital experiences and supply chain, providing her with a strong background in omnichannel.
“Eva is a unique leader in the fashion and apparel sector and has proven experience within one of the most innovative and highest performing brand groups globally in our sector,” said Larsson in a statement. “She knows how to drive brand growth in global markets, how to connect with the consumer and what it takes to win across the marketplace. Eva also deeply understands the disruptive forces in our industry and how to connect a brand’s core value proposition to where the consumer is going. Her experience will be critical in unlocking Calvin Klein’s full global potential, and her appointment is an important next step in our continuing execution of the PVH+ Plan, our multi-year growth plan.”
In June 2021, PVH sold its Heritage Brands portfolio, which included Izod, Van Heusen, Arrow and Geoffrey Beene, to Authentic Brands Group in order to focus on growing its Calvin Klein and Tommy Hilfiger businesses. The company appointed former H&M Group Head of Supply Chain David Savman as its EVP and Chief Supply Chain Officer in July 2022.