This content first appeared in our sister publication Shop Eat Surf Outdoor (SESO)
Uncertainty. Challenge. Change. These words define the landscape for brands and retailers in 2025. But with uncertainty comes opportunity, and there’s nothing more valuable than learning directly from the leaders who are also navigating these waters in unprecedented times.
Dive into the insights around tariffs, consumer spending and more shared during the recent exclusive SESO webinar, Surviving 2025: Brands and Retailers Share Their Strategies, now available on-demand. You’ll hear from decision makers like:
- Josee Larocque, the CEO of Elevate Outdoor Collective, the parent company of K2, Ride, Volkl, Marker, Dalbello, Line Skis, BCA, Madshus, Atlas and Tubbs snowshoes. She joined Elevate as COO in 2023, after 20 years at Burton Snowboards in a variety of roles in North America, Europe and Asia, including as SVP of Digital and Business Transformation, SVP of Operations and Asia Distribution Director.
- Bryce Phillips, the Founder and CEO of Evo, one of the premiere retailers in snow and outdoor. He started Evo in 2001 in his garage in Seattle selling used ski and snowboard gear. It’s now a major player in ski, snowboard and mountain bike retail, both online and with showcase retail locations in Seattle, Portland, Salt Lake, Denver, Tahoe City, Whistler and Japan with Rhythm Japan. Evo also operates a travel and hospitality business and three Evo hotels in Hakuba, Japan, Tahoe City, and Salt Lake City. Total Evo revenue has surpassed $200 million;
- Paul Naude, the CEO of Vissla, one of the leading, newer surf and wetsuit brands. Prior to starting Vissla, Paul led the Billabong brand in North America when the company was publicly traded and spent his early formative business years at Gotcha. He is a leader in supporting ocean-related environmental causes and serves as President of the Surf Industry Members Association and the SIMA Environmental Fund; and
- Matt Powell, a Senior Advisor at BCE Consulting. A student of retail and an analyst of the sports retail industry, Powell is the go-to source for all things related to athletic brands and retailers. He worked as a senior advisor at the NPD Group, wrote the Sneakernomics blog for Forbes magazine, and early in his career led merchandising and planning teams for large sporting goods chains.
From decoding consumer behavior to adapting to tariffs and predicting the road ahead, this webinar delivers actionable strategies and candid advice from respected industry leaders.
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The on-demand recording is available now. Watch it here.
Thanks to Noto Group and ENDVR for sponsoring this informative talk.
