The FaceShop, an all-natural cosmetics brand, has secured 50,000 loyalty program members across 30 store locations within four months of launching its Beauty Circle program on the DataCandy customer engagement software platform.
Beauty Circle members generate approximately 50% of The FaceShop’s sales, according to a statement from DataCandy. Their average basket size also is more than 50% larger than non-members.
Using DataCandy technology, The FaceShop can collect SKU data, as well as identify, segment and target customers based on specific criteria, which helps create more relevant and personalized marketing campaigns.
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With data collected thus far, The FaceShop has acquired a more granular view of customer behaviors and sales, which has helped the retailer invest marketing dollars effectively and ensure brand relevance among loyalty program members.
“When executed and managed correctly, a loyalty program is an extremely valuable marketing tool,” says Luc Garneau, VP of Strategic Consulting at DataCandy. “The FaceShop team is clearly committed to leveraging technology and industry best practices to gather new customer data that can be utilized to increase revenue and brand loyalty.”
