loyalty programs

True Religion Sweetens Loyalty Program with ‘Can’t Buy’ Experiences

True Religion has rebranded and retooled its loyalty program ahead of the holiday shopping season. Formerly known as True Fam, the expanded…

Inside Lowe’s Playbook for Pushing Category Conventions

Jennifer Wilson has been SVP and Chief Marketing Officer of Lowe’s for less than six months, but her nearly two-decades-long career at…

Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways

Visa has launched a new Web3 Loyalty Engagement Solution designed to “usher in the future of customer engagement and loyalty” with a…

Starbucks Unveils Evolved ‘Reinvention’ Plan

Starbucks has added new flavor to its long-term growth strategy in what it is calling the “Triple Shot Reinvention with Two Pumps.”…

GNC Expands Virtual Healthcare Services for Customers

GNC is expanding its virtual healthcare service, GNC Health, to offer low cost and convenient care to customers. Membership plans for individuals…

How Are Retailers Driving Shopper Retention and Loyalty?

Nearly two-thirds of consumers (65%) say they “love” fewer than three brands, according to a U.S.-based survey conducted by Dynata. Moreover, nine…

3 Ways Brands are Reimagining Loyalty Programs

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be…

Lacoste Expands NFT Loyalty Experiences in New Virtual Store

Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied…

DoorDash Looks Beyond Restaurants to Become ‘The Local Commerce Company’

As it marks its 10-year anniversary, DoorDash is doubling down on its ambition to evolve beyond restaurant delivery to become “the local…

Petco Combines Two Loyalty Programs to Better Support Pets’ Health and Wellness

Petco is merging its two membership programs into one combined offering under the Vital Care banner. The pet retailer’s Pals Rewards loyalty…

NRF 2023: Saks OFF 5TH CEO Foresees Smooth Sailing for Off-Price Despite ‘Choppy’ Economic Waters

The mood on the street these days could generally be described as gloomy. But as other retailers brace for the impact of…

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

In a world awash with data, what matters is not how much you have but what you do with it. Judged this…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.