customer data

Batteries Plus Rewires its Digital Shopping Experience

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The…

The Future of Ecommerce? Stores will Actually Play a Major Role

Many industry experts commented on the speed with which retailers — even those that had been slow to embrace online sales, such…

Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining…

Why Customer Data Is Your Most Important Holiday Gift

The holiday season represents anywhere from 20% to 30% of many businesses’ annual revenue. Much of that considerable spike comes from new…

Getting Ahead Of Technology Trends: Turning Customer Data Into Personalized Experiences

It’s easy to think that our dependence on devices means that e-Commerce is the clear future of retail. But research indicates that…

How FabFitFun Leveraged Granular Feedback To Improve Customer Service

While FabFitFun has expanded its customer service department from approximately 20 agents to 200+ agents over the past two years, the brand…

Waxing The City Leverages Customer Data To Craft Private Label Products

Waxing The City has smoothed a path to success with a service-only approach to beauty, opening its 100th storefront in August 2018….

Subscription Services: A Fruitful Source Of Customer Loyalty And Data

Subscriptions are a rapidly expanding segment of retail: nearly 33% of subscription providers expect their businesses to double in 2018, according to…

Supercharging Brand Loyalty With Your Own Customer Data

In an age when consumers are a click away from competitor offerings, brands are struggling to reinvent their entire approach to brand…

Pitney Bowes Unveils New Solutions To Enrich Customer Data

Pitney Bowes has expanded its data and software solutions to enable organizations to better understand customers with respect to location. The expansion…

ColourPop Leverages Customer Data To Enhance Digital Experience

Cosmetics company ColourPop is seeking a personalization makeover with a new focus and investment in the digital customer experience. The company has teamed…