Batteries Plus Rewires its Digital Shopping Experience

Batteries Plus Rewires its Digital Shopping Experience
Photo courtesy of Batteries Plus

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

As part of its new web platform, Batteries Plus will:

  • Focus on performance improvements;
  • Review individual site categories;
  • Optimize the online shopping journey through the addition of new features; and
  • Create a consistent experience for those who shop in-store and online.

The company has hired Aaron Bundschuh as Chief Digital Officer as it continues to develop its online customer journey. Bundschuh’s digital experience over the last 20 years includes leading ecommerce and digital marketing at companies such as The Goodyear Tire & Rubber Company. His most recent experience was as EVP and Chief Digital and Technology Officer for Nationwide Marketing Group.

“A user that visits our website to purchase a car battery should have a different experience than a user looking for device repair,” said Bundschuh in a statement. “To be relevant to digitally savvy consumers, we must continue to provide a high-end, personalized experience that reduces friction from the buying journey. Moving forward, we want the site to be a competitive advantage for us, not just a place to transact products.”


During 2022, Batteries Plus has committed to investing in technologies and its workforce to build out a fresh omnichannel experience for customers. In April 2022 the company hired Derek Detenber as its Chief Marketing and Merchandising Officer to lead omnichannel marketing, design, category and merchandising.

“In addition to building out the team with new capabilities, we will be looking to leverage the power of our agency and platform partners,” said Detenber in a statement. “We want a team that is data-led, highly curious and motivated to deliver strong results in our digital media and on our ecommerce platforms.” 

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