digital marketing

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational

Fast Simon, formerly InstantSearch+, has launched the Display Merchandising Optimizer module for its AI shopping optimization solution. The solution uses AI technology…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Sacred Heart University Graduates First Cohort In SAS Joint Marketing Certificate Program

A group of Sacred Heart University (SHU) students were the first to complete the school’s new SAS joint certificate program in digital…

Reaching The Right Digital Marketing Mix In The Age Of Amazon

The State Of The Industry It’s no secret that Amazon has made advertising one of its biggest focuses in 2019 and beyond….

Taking Digital Marketing Strategies In-Store

Despite living in a world of ultra-fast online services, a reported 54% of U.S. shoppers prefer shopping at brick-and-mortar stores. Learning From…

Dreamforce 2017: How John Varvatos Blends Digital With Physical

It’s safe to say that the stories about retail stores dying are far from accurate. Transforming, yes; dying, definitely not. Experiential retail…

Ecrebo Secures £12 Million To Fuel Expansion, Platform Investment

POS marketing technology provider Ecrebo has procured a £12 million investment from Sir Keith Mills, founder of Air Miles and Nectar, and…

72% Of Businesses Say Buy Buttons Don’t Sell

Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason: 72% of businesses say…

Nike Celebrates NYC With New SoHo Store

The Nov. 11 opening of Nike SoHo, a five-floor, multi-sport, digitally connected store in a trendy Manhattan neighborhood, has the brand leading…

The 2021 Holiday Ecommerce Guide: Key Actions to Boost Success This Peak Season

Boost Productivity by Managing and Mitigating the New Stresses on Store Associates

Digitization of Daily Life Continues in 2021

56% of Consumers Plan to Host (and Grocery Shop for) Holiday Celebrations

The ROI Impact of Intelligent Labor Management: How Retailers are Empowering Frontline Employees

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