digital marketing

5 Digital Marketing Trends Brands Should Pay Attention To

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important…

Digital Marketing Tactics for Uncertain Times

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty…

Homedics CMO Reveals 6 Major Truths About Modern Marketing

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle, PacSun, Ralph Lauren…

How Retailers Should Deal with Digital Advertising Inflation in 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with…

Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as ecommerce has become a…

Batteries Plus Rewires its Digital Shopping Experience

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The…

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the…

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier…