digital marketing

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the…

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the…

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational

Fast Simon, formerly InstantSearch+, has launched the Display Merchandising Optimizer module for its AI shopping optimization solution. The solution uses AI technology…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Sacred Heart University Graduates First Cohort In SAS Joint Marketing Certificate Program

A group of Sacred Heart University (SHU) students were the first to complete the school’s new SAS joint certificate program in digital…

Reaching The Right Digital Marketing Mix In The Age Of Amazon

The State Of The Industry It’s no secret that Amazon has made advertising one of its biggest focuses in 2019 and beyond….

Taking Digital Marketing Strategies In-Store

Despite living in a world of ultra-fast online services, a reported 54% of U.S. shoppers prefer shopping at brick-and-mortar stores. Learning From…

digital marketing

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational

4 Ways COVID-19 Gave Beauty Brands a Makeover

Sacred Heart University Graduates First Cohort In SAS Joint Marketing Certificate Program

Reaching The Right Digital Marketing Mix In The Age Of Amazon

Taking Digital Marketing Strategies In-Store

The Guide to Customer Engagement in the Retail Industry

Ask (and Answer) These 3 Questions Before Launching a Third-Party Marketplace

How Retailers Are Embracing Tech to Tackle Staffing Shortages

55% of Consumers to Alter Holiday Spending as Recession Concerns Loom

5 Ways Brands Are Embracing the Metaverse Moment

Retail Influencer CEO Forum

OX Fest ’22

The D2 Summit

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