digital marketing

How One Bike Brand Increased Online Conversions by 110% with CTV

Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and riding behaviors of its…

Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers

Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign that puts its recipes…

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps

Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households, inspiring retailers in these…

5 Digital Marketing Trends Brands Should Pay Attention To

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important…

Digital Marketing Tactics for Uncertain Times

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty…

Homedics CMO Reveals 6 Major Truths About Modern Marketing

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle, PacSun, Ralph Lauren…

How Retailers Should Deal with Digital Advertising Inflation in 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with…

Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as ecommerce has become a…

Batteries Plus Rewires its Digital Shopping Experience

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The…

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

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