Latest In: digital marketing

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4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…

Features March 19
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Sacred Heart University Graduates First Cohort In SAS Joint Marketing Certificate Program

A group of Sacred Heart University (SHU) students were the first to complete the school’s new SAS joint…

News January 14
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Jason Roussos Adlucent

Reaching The Right Digital Marketing Mix In The Age Of Amazon

The State Of The Industry It’s no secret that Amazon has made advertising one of its biggest focuses…

Executive Viewpoints September 11
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0aaaPeter Luff Ipsos

Taking Digital Marketing Strategies In-Store

Despite living in a world of ultra-fast online services, a reported 54% of U.S. shoppers prefer shopping at…

Executive Viewpoints February 15
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Dreamforce 2017: How John Varvatos Blends Digital With Physical

It’s safe to say that the stories about retail stores dying are far from accurate. Transforming, yes; dying,…

News November 9
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Print Marketing At The Speed Of Digital Marketing? Well, Almost.

By Jonathan Dropiewski, priint Americas Today’s marketers are overwhelmed with data.  Never before has so much information been…

Executive Viewpoints May 22
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Do Retailers Need An App In 2017?

By Matt Asay, Adobe Marketing Cloud The numbers will give you pause. In the retail industry, 60% of…

Executive Viewpoints February 24
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Ecrebo Secures £12 Million To Fuel Expansion, Platform Investment

POS marketing technology provider Ecrebo has procured a £12 million investment from Sir Keith Mills, founder of Air…

News February 23
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72% Of Businesses Say Buy Buttons Don’t Sell

Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason:…

News January 10
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