How One Bike Brand Increased Online Conversions by 110% with CTV
Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and…
Features January 27
Latest In: digital marketing
Food Club Brings Culinary Inspiration to Hallmark+ Holiday Streamers
Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign…
News November 18
How Xcel Brands’ CEO is Trying to Solve Social Commerce
There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from…
Features June 21
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Category Insights Report: Dollar Stores Redefine Themselves with Enhanced Merchandising and Mobile Apps
Once largely associated with lower-income households, dollar stores are now becoming retail staples even for more affluent households,…
Features February 8
5 Digital Marketing Trends Brands Should Pay Attention To
U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the…
Executive Viewpoints May 23
Digital Marketing Tactics for Uncertain Times
After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in…
Executive Viewpoints May 8
Homedics CMO Reveals 6 Major Truths About Modern Marketing
Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American…
Features February 17
How Retailers Should Deal with Digital Advertising Inflation in 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand…
Executive Viewpoints February 8
Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability
It’s hard to turn a profit in ecommerce, and for a long time that didn’t matter. But as…
Features December 16Top Stories
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