Batteries Plus Rewires its Digital Shopping Experience
Batteries Plus has rolled out a new online experience, using customer data to create a more customized and…
News December 1
Latest In: digital marketing
How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming
[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out…
Features September 14
How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest
Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the…
Features June 17
Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’
Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI…
Features February 4
From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7
AutoZone Launches Retail Media Network as Demand for Used Cars Soars
Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a…
News November 24
TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content
TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads…
News November 16
Leveraging an Integrated Digital Marketing Campaign this Holiday Season
Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11%…
Executive Viewpoints November 5
Fast Simon Aims to Ensure the First Image Shoppers See is Truly Inspirational
Fast Simon, formerly InstantSearch+, has launched the Display Merchandising Optimizer module for its AI shopping optimization solution. The…
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