personalized

Macy’s Launches Personalized Bra Fitting Technology in 10 Locations

This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey. Macy’s is expanding its…

Batteries Plus Rewires its Digital Shopping Experience

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The…

Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

When Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, it officially completed its transformation from a traditional…

Mall of the Emirates Meets Customers ‘Wherever They Are’ with New Digital Concierge

Mall of the Emirates has introduced a Digital Concierge WhatsApp Chat feature that allows consumers to shop the entire shopping center in-store,…

Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring…

Pinterest Acquires THE YES, Expands ‘Taste-Driven Shopping’ Efforts

Pinterest has signed a definitive agreement to acquire THE YES, an AI-powered platform that allows consumers to personalize their shopping feeds based…

L’Occitane UK Boosts Mobile Conversions 159% With Personalized Product Displays

L’OCCITANE en Provence is leveraging personalization across its 50 e-Commerce sites operating worldwide to deliver an experience on par with brick-and-mortar shopping….

Walmart To Roll Out More Local And Personalized E-Commerce Site In May

The long-awaited Walmart site redesign is almost here. The “new” Walmart.com will start rolling out to shoppers in May, according to a…

Nearly 50% Of U.S. Employees Find Job Training Ineffective

New workplace research finds organizations are still struggling to provide employees with the formal training they need to do their jobs effectively….

World Of Watches Clocks In 59% Response Rate With Programmatic Direct Mail

World of Watches wanted to influence its customers without getting lost in the traditional direct mail and digital channel noise. The company teamed…

Mobile Marketer Optimove Raises $20 Million

Mobile marketing retention company Optimove has raised $20 million from Israel Growth Partners, a private equity investment firm that focuses on later…