Mall of the Emirates has introduced a Digital Concierge WhatsApp Chat feature that allows consumers to shop the entire shopping center in-store, at home or through a mobile device. The personalized experience includes shopping at 350 international and local brands, including the luxury fashion labels housed within the Dubai mall, via a conversational commerce journey, along with complimentary same-day home delivery.
The Digital Concierge joins Mall of the Emirates omnichannel options, including a recently introduced bespoke personal stylist consultation service that allows guests to choose a styling package and book an appointment with their preferred style experts online before meeting their consultants at the mall.
Mall of the Emirates also has launched a digital reserved parking service. Via the Mall of the Emirates app, shoppers can reserve a space through the site’s parking section. Bookings must be made at least one hour in advance and the mall allows shoppers to arrive 30 minutes earlier than their booked times.
“At Majid Al Futtaim, we recognize that our shoppers want to have more than just one option when it comes to browsing their favorite international or local brands,” said Fuad Sharaf, Managing Director of UAE Shopping Mall for the Mall of the Emirates parent company at Majid Al Futtaim Properties in a statement. “While we’ve always prioritized an omnichannel experience, we decided to elevate our offering with the Digital Concierge service, which enables shoppers to shop from their most loved brands in the comfort of their own homes.”