Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Batteries Plus New Marketing Merchandising Chief Plans 115 New Stores
Derek Detenber Photo courtesy of ABV

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead teams across omnichannel marketing, design, category and merchandising to tell the Batteries Plus story.  

Batteries Plus is in expansion mode; the retailer expects to add 60 franchised stores and open an additional 55 stores by the end of 2022.

“Derek is highly regarded as one of the top marketing executives in the industry and I have the utmost confidence in his ability to drive our future marketing and merchandising success,” said Scott Williams, CEO of Batteries Plus in a statement. 

Prior to his hire at Batteries Plus, Detenber served as CMO for Artisanal Brewing Ventures where he led brand strategy, new product development and marketing. Before working with ABV, Detenber served as SVP of Marketing for Massage Envy, and earlier experience in franchise businesses included serving as VP of Brand Management for The Wendy’s Company.


“Getting back into the franchise industry is very exciting for me and I look forward to helping this brand realize its potential while working with passionate, engaged franchisees throughout the Batteries Plus system,” said Detenber in a statement. “Not to mention, the leadership team at Batteries Plus is unmatched and has done something truly remarkable — shown positive results even during tough times in a very volatile retail environment.”

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