Listrak will debut its audience automation platform Listrak Exchange at booth #4254 at the NRF Big Show 2017.
Listrak Exchange is designed to simplify cross-channel audience orchestration for busy retail digital marketers, enabling them to target customers and browsers with relevant ads where and when they are most likely to purchase.
The major platforms targeted include:
Facebook Connected Audiences: This platform allows customers to automatically sync lists and audiences to Facebook, resulting in less wasted time managing lists and fewer wasted ad dollars targeting outdated audiences who have already moved through the customer journey;
Facebook Lead Ad Automation: This platform enables advertisers that are acquiring new subscribers via Facebook Lead Ads to automate the flow of these subscribers from Facebook to Listrak in real time, to re-engage these new subscribers in the most efficient channel, email; and
Google: Advertisers can include or exclude their first-party audiences from seeing Google AdWords ads, so they can protect their return on ad spend by only targeting their most valuable audiences. Listrak Exchange also will enable advertisers to engage their audiences with Gmail and YouTube ads.
“We developed an audience automation tool for Facebook and Google so our retail clients can spend less time manually managing lists in multiple ad platforms and more time optimizing their campaigns,” said CEO Ross Kramer said in a statement.