advertising

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a…

Lyft Bolsters Commerce Media Offering with Personalized In-App Ads

Lyft will be bringing more personalized ads to users in the U.S. and Canada. Through a new partnership with Rokt, the ridesharing…

Zeropark Helps Retailers Optimize Their Brand Advertising

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless…

Klarna Rolls Out Suite of New Shopping Tools, From ChatGPT to Resale

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. The…

Disney and Kroger Collaborate on Streaming Retail Media Push

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG…

Homedics CMO Reveals 6 Major Truths About Modern Marketing

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle, PacSun, Ralph Lauren…

Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of…

Don’t Cut Ad Spend, Just Make Sure it’s Effective

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their…

How to Target Audiences For Advertisements During a Recession

There’s an increasing number of reports predicting an economic downturn. Just as we were configuring life around COVID-19, consumer behavior is drastically…

How Brands Can Map Out Contextual vs. Additive Advertising in the Metaverse

One common misunderstanding of the metaverse is that it’s a singular destination, which couldn’t be further from the truth. In fact, it’s…

3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. So I regularly help customers identify…

Instacart Looks Beyond Delivery with Suite of Tools to Support Grocery’s Digital Transformation

Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America. Now the online grocery marketplace has launched a…