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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to…

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Editor’s note: On Nov. 20, 2023, Temu won a preliminary injunction in the U.S. District Court for Arizona preventing the owners of…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range from roughly $30,000 to…

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this,…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously…

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram…

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Facebook

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

What Shifts in Online Search Behavior Really Mean for Brands

Meta Rolls Out New AI-Powered Ad Tools

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Albertsons Teams with Meta to Reinvent the Digital Circular

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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