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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Christmas in the UK is already in full swing. The UK remains a global shopping destination and traditionally sees a significant influx…

Why Ecommerce Retailers Should Prioritize Link-Building

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study…

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss…

Walmart Debuts In-Store Parcel Stations to Speed Delivery

Walmart has introduced parcel stations — essentially mini “post offices” designed to streamline stores’ receiving and delivering of orders — and will…

Google Helps Shoppers Find the Perfect Gift with Generative AI

Earlier this month, Google debuted a slate of tools to help bargain-hunters find what they need this holiday season. Now the company…

Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. They are…

New Slate of Google Tools Aims to Help Holiday Bargain Hunters

It’s no secret that holiday shoppers this year are looking for deals, and Google wants to help. A new dedicated Deals page…

Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and…

Google Rolls Out New Tools to Help Merchants Stand Out on Search

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search…

1-800-Flowers Launches Corporate Gifting Platform

1-800-Flowers.com has introduced SmartGift for Business to help business customers manage corporate gifting programs, automate sends, create a recipient feedback loop and…

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

A Beginner’s Guide to a Cookie-Free Marketing Strategy

It’s time to say goodbye to cookies. A full 60% of marketers believe the era of advertising cookies and IDs is coming…

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2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

Google

Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Why Ecommerce Retailers Should Prioritize Link-Building

Retail Media is Omni-Funnel: How to Master It

Walmart Debuts In-Store Parcel Stations to Speed Delivery

Google Helps Shoppers Find the Perfect Gift with Generative AI

Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

New Slate of Google Tools Aims to Help Holiday Bargain Hunters

Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Google Rolls Out New Tools to Help Merchants Stand Out on Search

1-800-Flowers Launches Corporate Gifting Platform

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

A Beginner’s Guide to a Cookie-Free Marketing Strategy

2024 Predictions Report: 15 Experts Reveal Top Tech & Trends

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

NY NOW: The Winter Market

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Responsible Business USA 2024

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