social

Best Buy Launches Automated Solution for Social Advertising Partners

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+…

Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy…

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…

Instagram Of The Future

Since 2009 Instagram has been a dominating force in the world of social media, but with the rise of TikTok, LinkedIn and…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Weleda, a manufacturer and online seller of natural cosmetics, personal care products and alternative medicines, leveraged user-generated content (UGC) to promote “real” beauty and,…

Keeping Carts Full Requires More Than Digital Deals

As 2019 continues, some of the biggest shopping days are ahead of us again: Black Friday, Cyber Monday and the Christmas shopping…

5 Last-Minute Strategies To Drive Holiday Sales On Facebook And Instagram

The holidays are fast approaching. Accounting for the majority of annual retail sales, this time of year prompts most organizations to start…

The Eyes Have It: Visually Rich ‘Shoppable’ Instagram Content Tops Social Commerce Trends

Social media’s impact on retail has been well-documented: as many as 76% of consumers have purchased a product they saw in a brand’s social…

Etsy, Target Top Halloween-Related Social Chatter

With Halloween lurking creepily around the corner, retailers are making last-minute preparations to capture their share of a projected $9 billion in…

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

The L’Occitane Group is opening a L’Occitane En Provence experiential store on 555 Fifth Avenue in New York City, designed to highlight…

Sephora, Nike Leverage AR Effects Via Facebook Messenger

Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook Messenger messaging app. In…

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