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Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy…

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…

Instagram Of The Future

Since 2009 Instagram has been a dominating force in the world of social media, but with the rise of TikTok, LinkedIn and…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Weleda, a manufacturer and online seller of natural cosmetics, personal care products and alternative medicines, leveraged user-generated content (UGC) to promote “real” beauty and,…

Keeping Carts Full Requires More Than Digital Deals

As 2019 continues, some of the biggest shopping days are ahead of us again: Black Friday, Cyber Monday and the Christmas shopping…

5 Last-Minute Strategies To Drive Holiday Sales On Facebook And Instagram

The holidays are fast approaching. Accounting for the majority of annual retail sales, this time of year prompts most organizations to start…

The Eyes Have It: Visually Rich ‘Shoppable’ Instagram Content Tops Social Commerce Trends

Social media’s impact on retail has been well-documented: as many as 76% of consumers have purchased a product they saw in a brand’s social…

Etsy, Target Top Halloween-Related Social Chatter

With Halloween lurking creepily around the corner, retailers are making last-minute preparations to capture their share of a projected $9 billion in…

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

The L’Occitane Group is opening a L’Occitane En Provence experiential store on 555 Fifth Avenue in New York City, designed to highlight…

Sephora, Nike Leverage AR Effects Via Facebook Messenger

Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook Messenger messaging app. In…

Lulus Raises $120 Million On The Back Of Strong Millennial Following

Lulus, an e-Commerce fashion retailer, has closed a $120 million investment from IVP, a venture capital and growth equity firm, and Canada Pension Plan…

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social

Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Instagram Of The Future

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Keeping Carts Full Requires More Than Digital Deals

5 Last-Minute Strategies To Drive Holiday Sales On Facebook And Instagram

The Eyes Have It: Visually Rich ‘Shoppable’ Instagram Content Tops Social Commerce Trends

Etsy, Target Top Halloween-Related Social Chatter

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

Sephora, Nike Leverage AR Effects Via Facebook Messenger

Lulus Raises $120 Million On The Back Of Strong Millennial Following

2023 Store Operations Benchmark Survey

Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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