Why Retailers Should Beware The Influencer’s Wrath
I don’t want to brag, but I have a friend who is an “influencer.” She is a powerful…
Editor's Perspective January 19
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Listrak To Debut Audience Automation Platform At NRF
Listrak will debut its audience automation platform Listrak Exchange at booth #4254 at the NRF Big Show 2017.…
News January 12
72% Of Businesses Say Buy Buttons Don’t Sell
Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason:…
News January 10
2017: The Year Of The Chatbot
If 2016 was the year chatbots entered the retail scene, then 2017 will be the year brands will…
Features January 5‘Tis The Season For Social Media Scams
Attention shoppers: be wary of the ads, giveaways and deals you click throughout on your favorite social media…
News December 15
Online Communities Hold The Key To High Shopper Confidence
If a retailer hasn’t already caught wind of the online communities bandwagon, they better hop on soon. As…
News December 12
NRF Big Show Preview: Editors’ Picks For Can’t Miss Sessions
Bigger than ever, the 2017 National Retail Federation (NRF) Annual Big Show will feature more than 300 speakers…
Features December 9High-Tech Shoppers Are High On Mobile And Social Usage
According to the Consumer Technology Association (CTA), 68% of consumers —roughly 170 million people —plan to purchase technology…
News December 7
Facebook Mobile Ads Generate 72% Higher Returns Than Desktop
Despite producing a lower conversion rate than their desktop counterparts, direct response mobile campaigns on Facebook actually provide…
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