Coming To Terms With Millennials: Advice From The Experts
Millennials are mentioned in almost every article related to retail marketing these days. And Retail TouchPoints is no…
Features July 5
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The Price Must Be Right For U.S. Women Shoppers
Pricing is still a top-of-mind concern for the modern American female shopper: price is easily the most important…
News June 28EBay Taps Crowdsourcing To Inspire Purchases Via Mobile App
As presidential election season heats up, eBay is giving consumers a chance to vote for one of two…
News June 22
Birchbox Targets Multitasking Women Through Its First Social-Only Ad Campaign
In May, Birchbox kicked off a six-week campaign on Facebook and Instagram to generate brand awareness and further…
News June 17
How Consumers Can Strengthen The Manufacturer-Retailer Relationship
In this exclusive report, Allisha Watkins, Shopper Marketing COE Team Lead, Mars shares details highlighting an 11.3% increase…
Features June 6
5 Brand Activation Tips For Retailers To Cross The Digital-Experiential Divide
In order to drive consumer actions in the moment, it is essential that brands pay attention to where…
Executive Viewpoints April 26Does Facebook Messenger Signal More Automated Customer Service Ahead?
While social media has become an important retail vehicle for marketing and consumer engagement, Facebook’s new API for…
News April 18
Rock/Creek Unites Digital And Store-Based Customer Tracking
Rock/Creek has a lot to gain from learning about its customers — particularly their plans for outdoor adventures.…
Features April 12
Communities Influence The Next Wave Of Customer Engagement Strategies
As more retailers adopt content marketing strategies to differentiate themselves from the pack, they must not lose sight…
Features April 12Top Stories
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