Lowe’s Black Friday Promotion Spotlights Facebook Live Benefits
On Nov. 19, Lowe’s hosted a Facebook Live event to promote 11 of its upcoming Black Friday deals.…
News November 23
Latest In: social
IBM Integrates Pitney Bowes Location Data Into Analytics Platforms
To deliver deeper location-based insights for enhanced customer experiences, IBM will incorporate the world boundaries location-based data from…
News October 27
Pinterest: The Not-So-Social Network That Generates Big Benefits
Pinterest Founder and CEO Ben Silbermann often protests that Pinterest is not a social media platform. Instead, it’s…
Editor's Perspective September 27
POS Subscribers Provide 32% Higher Open Rates
Retail marketers need to take action to improve the quality of data they obtain at the POS, as…
News September 26
72% Of Shoppers Prefer Social Ads From SMBs During Holiday Season
The holiday season is an excellent time for local retailers to optimize their social media strategy: 72% of…
News September 20
Mobile, And Social, And Location, Oh My! How Today’s Retailers Can Tap Into Next-Generation Marketing
It’s no secret that the introduction of digital changed the way marketers reach, engage and convert consumers. In…
Executive Viewpoints September 13
86% Of Women More Likely To Make A First Purchase After Social Media Engagement
Although social media marketing has been a critical component of retail strategies in recent years, the impact on…
News September 6
Exclusive Interview: Moleskine CEO Tackles Brand Transformation
In this exclusive interview with Retail TouchPoints, Moleskine CEO Arrigo Berni explains the company’s transformation, from a single…
Features August 31
Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and engagement has become the norm for many…
Editor's Perspective August 16Top Stories
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