The Secret Sauce Inside McDonald’s Success: Data-Driven Customer Understanding
By Tyler Walton, Clutch After nearly two straight years of declining same-store sales, McDonald’s rekindled its customer relationships…
Executive Viewpoints March 25
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#CCSeries Webinars Chart Roadmap To Retail’s Future
In the fast-changing world of retail, the future is never very far away, and preparing for it is…
Features March 22REI #OptOutside Campaign Results Show Power Of Sincerity Plus Engagement
While REI’s decision to close its stores on Black Friday as part of its #OptOutside social campaign prompted…
News March 17
Z Gallerie Asks Customers ‘What’s Your Style Personality?’
Home furniture and décor retailer Z Gallerie wants to find out the true “Style Personality” of each of…
Features March 17
St. Frock Achieves 480% Return on Social Spend With Ad Retargeting
When online fashion retailer St. Frock decided to double down on its social media strategy, it expanded on…
Features March 14
No Review Is A Bad Review At PureFormulas
With as much as 65% of revenue coming from repeat customers, consumer satisfaction is vital to the PureFormulas…
Features February 25
Instagram Tops E-Commerce Engagement Despite Tiny Share Of Traffic
While social media sites only account for 6% of all web traffic diverted to e-Commerce business, Instagram manages…
News February 23
Resolved: I Will Stop Sending The Same Email To Everyone In 2016
We’ve all been hearing for years that we need to stop batching and blasting our emails. Yet, we…
Executive Viewpoints February 2
Melissa & Doug, Moleskine Stand Out Among Retailers Combining Content And Commerce
As consumers browse online, they are inundated with retail brand information at nearly every point of their user…
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