Executive ViewPoints

Tracking Holiday Gifts With Intelligence And Purpose

As the holidays draw near, front doorsteps everywhere pile high with boxes filled with presents. Where do they all come from? Some…

Protecting Your Customers From Counterfeits — A Brand Imperative For Retailers In 2020

According to the OECD, in 2018 $509 billion dollars’ worth of counterfeit goods were sold globally. This not only damages brands’ reputations,…

How Smart Automation Powered By Retail AI Can Improve Your Retail Business

Scaling a modern retail business requires a combination of automation and predictive analytics. Here’s how to leverage these technologies to get real…

Why Commoditization Is The Best Thing To Happen to E-Commerce

For many sellers, establishing an e-Commerce presence is an intimidating proposition. They view site design and organization as obstacles in a long,…

Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers

Here are two troubling statistics that should drive fear into the hearts of any retailers who use digital coupons as part of…

How Retailers Can Optimize For The Growth Of Voice Search

Every time you ask Siri to tell you where the nearest hardware store is or Alexa to help you remember the title…

What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities

A decade ago, we never would’ve thought that the stagnant mattress market had anything valuable to teach retailers. Yet here we are…

How Bot-Supported Customer Service Can Save The Buyer Journey

If you don’t understand the customer journey, you may as well be selling blind. Luckily, chatbots are helping brands gain a deeper…

By Creating Media Businesses Retailers Can Drive New Revenue Streams

CPG marketing continues to be in the throes of evolution. Traditional marketing practices have been upended due to the growth of digital…

3 Key Lessons For Solving Geo-Pricing

The fact is becoming clearer that price is king in retail. With Amazon and direct-to-consumer brands like Asos, Everlane, Warby Parker and…

The Case For The Software-Defined Store: Agility In The Face Of Change

Adapt or perish, now more than ever, is a retailer’s imperative. Stores today face new customer expectations, new competitive business models and…

The Search KPI Red Herrings E-Commerce Retailers Should Avoid

An e-Commerce site is a delicate balancing act. Inventory, pricing, content, CRM, search, recommendations, cart, payments and many other components need to…

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Executive ViewPoints

Tracking Holiday Gifts With Intelligence And Purpose

Protecting Your Customers From Counterfeits — A Brand Imperative For Retailers In 2020

How Smart Automation Powered By Retail AI Can Improve Your Retail Business

Why Commoditization Is The Best Thing To Happen to E-Commerce

Coupon Marketing: How To Ensure The Right People – And Only The Right People – Respond To Your Offers

How Retailers Can Optimize For The Growth Of Voice Search

What The Mattress Industry (?!) Can Teach Us About Unlocking New Sales Opportunities

How Bot-Supported Customer Service Can Save The Buyer Journey

By Creating Media Businesses Retailers Can Drive New Revenue Streams

3 Key Lessons For Solving Geo-Pricing

The Case For The Software-Defined Store: Agility In The Face Of Change

The Search KPI Red Herrings E-Commerce Retailers Should Avoid

Feature Your Byline

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

Navigating Retail at 2025’s Halfway Point: What Omnichannel Retailers Need to Know

US Shopper Survey: What’s Killing Conversions for Enterprise Retailers

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

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