Executive ViewPoints

4 Ways To Measure Customer Experience On Social Media

Pictured: (Left: Estelle Wienk, Right: Zoé Peri) By now, nearly all brands are interacting with customers on social media. The question is…

How Retailers Can Become Resilient To Costly Outages

Earlier this year, Target had a major database outage as a result of an error made during regular retail information system (RIS)…

Your Ultimate Guide To Guideshops

From brick-and-mortar to e-Commerce to omnichannel, retail is constantly reinventing itself in the face of ever-changing technology, trends and customer expectations. Today,…

Preparing Your Team For AI Adoption In Retail Pricing

Multitasking is a major skill that retail pricing managers need to have today — and maybe it shouldn’t be that way. Tasks…

Can Artificial Intelligence Solve The Returns And Overstock Crisis?

As the amount of online spending continues to grow, there is a subsequent spike in e-Commerce returns, resulting in more excess stock…

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

For years, retailers have relied on various systems to store their shopper data and insights — from endpoint engagement systems to data…

Taking Advantage Of The Change Freezes This Year

Holiday season is a stress test of everything you have done to make the customer experience smooth and enjoyable. One of the…

Why Customer Data Is Your Most Important Holiday Gift

The holiday season represents anywhere from 20% to 30% of many businesses’ annual revenue. Much of that considerable spike comes from new…

Planning For ‘What-Ifs’ Isn’t A Luxury—It’s A Necessity

In the past 10 years, retail has undergone a massive transformation. Once dictated by the comings and goings of seasonal trends, the…

Why The Tastemakers Will Survive Amazon

Amazon became the indisputable winner of the retail universe by engineering a self-perpetuating, data-crunching colossus. From diapers and cat food to batteries…