Pacsun has launched a new digital platform, PS Community Hub, designed to bridge digital community engagement with real-world product creation to drive authentic content that resonates with consumers.
The platform launched in the first week of January. Unlike traditional retail apps or loyalty programs, the PS Community Hub integrates social connection, creator monetization and co-creation opportunities, all designed to empower users to shape the next generation of youth culture and style alongside Pacsun.
Everyday users and creators will have the opportunity to collaborate, share content, participate in immersive experiences and engage with peers, and, of course, shop. The platform also offers creators tools for content publishing, personal brand building and monetization through affiliate commissions.
“The creation of PS Community Hub demonstrates Pacsun’s purpose-driven retail strategy, putting creators and our youth community at the heart of our plan to fuel sustainable growth, cultural relevance and innovation in retail,” said Pacsun CEO Brieane Olson in a statement. “Our deep generational listening and Insights from the Pacsun Youth Report have been instrumental in shaping this initiative, ensuring that we address the evolving needs and aspirations of our young consumers and remain at the forefront of technology and social commerce.”
Advertisement
Olsen will share more about the app and the company’s research on Gen Alpha and Gen Z in a session Sunday at the NRF Big Show in New York City.
“PS Community Hub represents a bold step forward in business innovation,” added Shirley Gao, Chief Digital and Information Officer at Pacsun in a statement. “By harnessing AI, advanced algorithms and cloud-native technologies, we are building a next-generation mobile platform designed specifically for Pacsun’s Gen Z and Gen Alpha customers, the most digitally fluent generations to date. The app delivers an immersive ecosystem where customers, creators and brands come together to collaborate, share authentic perspectives on fashion and lifestyle, and actively co-create what they want rather than being told what to wear. This is not just a new app; it’s a new model for how fashion connects, listens and evolves.”
Hear more about Pacsun’s philosophy around connecting with its customers in this podcast episode with the company’s Chief Merchandising Officer Richard Cox-