community

REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton

This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically and in the outdoor…

YouTube Sharpens Appeal to Creators with New Gen AI Tools, Earning Capabilities

Last week at its annual “Made on YouTube” event for creators, the Google-owned video platform unveiled a suite of AI-powered capabilities and…

Why Gaming Communities Represent a ‘Tremendous Opportunity’ for Brands

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video à la TikTok and YouTube — it’s gaming. In fact,…

Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’

Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” — to mark “a new…

Sephora’s ‘Biggest Yet’ SEPHORiA Fan Event to Kick Off in Atlanta

Sephora has announced plans for its annual SEPHORiA fan event and beauty festival, which will kick off in Atlanta on Sept. 27…

Inside the SoHo Shop/Museum Where Warhol, Jordan, Porsche and Hermès Converge

Amid the sleek fashions and high-end furniture that grace the shop windows in NYC’s SoHo, there is a new inhabitant — a…

Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

As its power and reach have grown, countless companies have tried to take on Amazon, but few have succeeded. It wouldn’t be…

Fanatics’ Live Commerce App Debuts with Big-Name Partners Including MLB and Gary Vee

Fanatics has launched its new livestream commerce business, Fanatics Live, which had first been announced in February 2023 when former Google and…

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

Kendra Scott on Putting Philanthropy First — and How She Will Continue to Empower Women

Kendra Scott has had philanthropy as part of its corporate DNA since the company launched in 2002, powered by the commitment to…

Why an Active Brand Community is the Key to Customer Loyalty

Human beings need community. It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers…

For ASICS, the Metaverse Reflects, but Doesn’t Replace, Physical World Activity

The metaverse is poised to reinvent not just how shoppers interact with retailers, but even how retail operates as an industry. The…

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