Food Club, a store brand managed by Topco Associates LLC, is partnering with Hallmark+ on a new campaign that puts its recipes for holiday treats and culinary concoctions front and center.
Food Club, which offers everything from dairy items and eggs to bread and bakery goods, meat and poultry will use special marketing activations to connect in-store shoppers to the Hallmark+ streaming service, including featuring exclusive seasonal recipes focused on holiday entertaining, holiday breakfasts and, of course, holiday movie watching.
As folks enjoy one of Hallmark+’s original holiday movies and various scripted and unscripted series, they can see recipes for gingerbread pancakes, holiday hand pies, spinach and artichoke crescent roll wreaths and more. Food Club products also will be featured in the Very Merry Giveaway from Hallmark Channel, giving viewers three themed prize packs, including: Cocoa & Holiday Baking; Cozy Holiday Movie Date Night; and Holiday Morning Breakfast Essentials.
“After the success of last year’s partnership with Hallmark Channel’s Countdown to Christmas, we knew we had another opportunity to connect our Food Club shoppers with Hallmark+,” said Boyd Irving, VP of Exclusive Brands for Associated Food Stores in a statement. “We know our Food Club shoppers utilize our products to enhance their holiday recipes, so this partnership is a great way to introduce them to making new memories this holiday season.”
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