holiday marketing

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela….

Everyone’s Talking About the Supply Chain Slowdown. Here’s What Marketers Are Doing About it.

Another unprecedented holiday season is upon us and there is a powerful sense of déjà vu in the air. For a brief…

Holiday Marketing In October? You Better Believe it

Retailers often bring in as much as 30% of their total sales during the holiday season. With so much revenue on the line, this…

QVC Exec Shares Digital Commerce Trends, Lessons Learned

Throughout its extensive history, QVC has focused on remaining relevant to consumers by tailoring marketing and commerce strategies based on her unique…

Last-Minute Marketing Tips And Tactics For A Successful Q4

Total holiday sales in 2014 are expected to reach up to $986 billion, a 4.5% increase over the 2013 season, according to…

UNIQLO “Selfless Selfie Project” Inspires Holiday Giving

Apparel retailer UNIQLO is focused on creating cheer this holiday season. To celebrate its ongoing expansion across the U.S., the retailer has…

Keys To Successful Mobile Marketing Throughout The Year

Although the holidays are the busiest season, retailers must build and cultivate a network of relationships with their customers all year long,…

Topshop Makes Pinterest The Source Of Holiday Spirit

Apparel and accessories retailer Topshop is celebrating the holiday season in style with a new campaign, in collaboration with Pinterest, called “Dear…