Commerce media company Fluent has added a varied roster of brands to its retail media network, including Fanatics, Forever 21, Belk, Bealls Florida, Hammacher Schlemmer, ticketing platform Vivid Seats and Barnes & Noble College.
Through the integration, these brands will now feature non-endemic advertising across their sites and mobile apps. Fluent’s first-party identity graph and AI-driven algorithms help to ensure ad relevance, allowing partner companies to enhance the customer experience on their platforms with personalized offers that can deepen brand loyalty while generating a new revenue stream.
“We’re proud to work with such an impressive roster of media partners across retail, grocery, ticketing, quick service restaurants and other emerging verticals,” said Tim Lukens, President of Commerce Media Solutions at Fluent in a statement. “With a growing media network comprised of over 100 million annual transactions, we aim to maximize revenue opportunities for partners, increase conversion rates for advertisers and build more meaningful experiences for consumers.”
To learn more about retail media, check out our full guide here.
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