retail media

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that…

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with…

Instacart Enhances Grocery Solutions with New AI Features, More In-Store Engagement Opportunities

Instacart has made a number of updates to its tools for grocers, further expanding its reach beyond its own app. The updates…

3 Keys to Breaking into More Marketplaces

Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. For many, it’s the first place…

Amazon Places Sponsored Products on Third-Party Sites Including Pinterest, Buzzfeed and Hearst

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Amazon Sponsored Product ads…

Exec Q&A: ‘Retailers Can’t Build a Billion-Dollar Media Business if they Don’t Want to Show Ads’

Conversations around retail media of late have tended to focus on the “external opportunity” — that is, chances for retailers to make…

2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,”…

Cooler Screens Sues Walgreens for Ending Smart Door Agreement

In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens…

Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon —…

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save…

Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber…

It’s Time for a Retail Media Rebellion: a CEO’s POV

Forecasts predict retail media ad spend will grow to $61.15 billion in 2024, making it the most dynamic and influential advertising marketplace…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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