Social Commerce

The Future of the Mall, Part 2: Why Developers and Landlords Are Finally Giving Digital the Attention it Deserves

The low-hanging fruit opportunity for mall developers and landlords is to double down on the in-person experience. That’s why properties have focused…

5 Tips for Singles’ Day Success

November might seem far away, but the fact is, brands and retailers in China have already been preparing for the world’s biggest…

How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Carolyn Bojanowski has been with Sephora since the days when “Friendster was the social media channel of choice,” as she puts it….

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with…

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s…

Snap Acquires Vertebrae to Enhance AR Capabilities

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give…

Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?

During the pandemic, much like our working lives and our socializing, retail had to migrate solely online — and with this seismic…

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will…

3 Takeaways from NRF Converge: Quick-Hit Quotes from Sephora, Walmart, Zappos and More

After nearly 18 months of seismic changes and Olympics-caliber pivots, retailers are beginning to take a breath and examine what’s happened to…

Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength:…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

IKEA Engages Home Renovators with New Quiz Experience on Pinterest

IKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest. Created to help…

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