branding

Why Brand Matters More Than Ever, Even on Amazon

Third-party marketplaces have taken over the online ecosystem — consumers are drawn to the vast product selection, price transparency and convenient delivery…

3 Things Every Retailer Can Learn from Amazon

It’s easy to vilify Amazon. But for all its somewhat terrifying clout, questionable business practices and stories about its founder’s yacht-within-a-yacht, there…

Körber Unites Branding Of 12 Solution Providers Under Körber Supply Chain

Twelve supply chain solution providers from around the world have transition to the Körber brand and will be collectively known as Körber…

As Brands Slash Ad Spend, Mission-Based Messaging Becomes A Priority

The effects of COVID-19 have reverberated through personal and professional lives. Many are working remotely, homeschooling children and “social distancing” from family,…

Bizzabo Launches Ultra Branded Event App

Bizzabo, an event management software provider, has unveiled an event app designed to offer event managers fully customizable branding capabilities. The company…

Experiential Retail Enters Westfield Mall Via Video Gaming Theater

Virtually every industry expert is urging retailers to bring experiences to shopping environments in order to attract more consumers to their physical…

Why Walmart’s ShippingPass Falls Short Of Amazon Prime

In an effort to drive more online sales, Walmart recently launched a subscription-based program similar to Amazon Prime. The program, called Walmart…

How Virtual Reality Is Transforming The Retail Industry

In a world where physical and virtual environments are rapidly converging, industries are looking to find an effective touch point for marketing…

Former Under Armour Exec Joins Starbucks Creative Team

Starbucks has appointed Leanne Fremar as SVP and Executive Creative Director, beginning in October 2016. Fremar, who joins the company from Under…

Mastercard Masterpass Will Serve 5M Stores In 77 Countries

Mastercard has introduced the global digital Masterpass solution, which allows consumers to pay online, through mobile apps or in brick-and-mortar stores. Currently…

Dogeared Dazzles With Content Marketing

To see marketing success in this digitally connected, omnichannel world, retailers must strike the perfect balance between aspirational advertising and showing their…