Apparel retailer UNIQLO is focused on creating cheer this holiday season. To celebrate its ongoing expansion across the U.S., the retailer has launched the UNIQLO Selfless Selfie Project, an interactive global campaign created to inspire good deeds during the holidays.
Consumers are encouraged to take a selfie that promotes giving back. For example, they can publish images of themselves working with their local community or sharing a pledge about a friend or family member. Participants can upload their images to social media using the #3DSelfie hash tag. A full-body 3D replica of their image in UNIQLO holiday clothing will then be created.
UNIQLO partnered with DOOB, a provider of 3D technology products and services, to install the 3D photo booth and printing technology for the exhibition.
Up to 150 winners will be selected to have their 3D selfies become a part of UNIQLO’s in-store holiday marketing campaign for its New York City and San Francisco flagship stores. UNIQLO also will select five winners from each community to participate in the exhibition based on their community and charitable contributions. The campaign also will take place in Berlin, London and Paris.
Consumers can learn more and submit their Selfless Selfies through the campaign site.