marketing campaign

E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade

E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips. Face. Fandom.,” which will…

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy that aims to reimagine…

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this marketplace for makers has…

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around…

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called…

Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection

The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima…

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The “Long Live the…

Staples Joins the AI Conversation with New ‘Business is Human’ Campaign

Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief that while AI “is…

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire…

Use Influencer Marketing To Connect Your Brand With Shoppers

Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be the answer for many…

Rite Aid Introduces Wellness+ With Plenti Marketing Campaign

Rite Aid has launched an integrated marketing campaign designed to promote its wellness+ with Plenti loyalty program. The new loyalty offering combines…

UNIQLO “Selfless Selfie Project” Inspires Holiday Giving

Apparel retailer UNIQLO is focused on creating cheer this holiday season. To celebrate its ongoing expansion across the U.S., the retailer has…

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marketing campaign

E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

Staples Joins the AI Conversation with New ‘Business is Human’ Campaign

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Use Influencer Marketing To Connect Your Brand With Shoppers

Rite Aid Introduces Wellness+ With Plenti Marketing Campaign

UNIQLO “Selfless Selfie Project” Inspires Holiday Giving

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

The Advertiser Action Plan

To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

How AI is Powering Personalized Experiences that Customers Expect

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