marketing campaign

Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS

For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this year, Hanna Andersson —…

Lyft to Deliver Shoppers to Sephora Stores for a Beauty Breather During Prime Day

Sephora is hoping to flip the script this Prime Day, from frantic online buying to being chauffeured to a brick-and-mortar store. From…

E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade

E.l.f. Cosmetics will once again tap into the universality of sports in its new multi-platform campaign, “Eyes. Lips. Face. Fandom.,” which will…

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy that aims to reimagine…

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

During the pandemic, Etsy’s seller community nearly doubled, according to CEO Josh Silverman. But since that time, this marketplace for makers has…

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

A new floral-themed streetcar has hit the streets of Toronto touting the offerings of online fashion retailer Shein as it travels around…

Influencers Take Center Stage in True Religion’s First Holiday Campaign

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called…

Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection

The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima…

La-Z-Boy Sets Out to Reach New Customers with ‘Long Live the Lazy’ Marketing Push

La-Z-Boy has launched an integrated marketing platform that features the first glimpse of the company’s modernized brand identity. The “Long Live the…

Staples Joins the AI Conversation with New ‘Business is Human’ Campaign

Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief that while AI “is…

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire…

Use Influencer Marketing To Connect Your Brand With Shoppers

Is there a marketing tactic that generates more sales than traditional paid advertising? Yes! Influencer marketing may be the answer for many…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.

marketing campaign

Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS

Lyft to Deliver Shoppers to Sephora Stores for a Beauty Breather During Prime Day

E.l.f. Leans into Sports Fandom with Holiday Campaign Debuting During Macy’s Parade

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Etsy Updates Policies, Debuts Ad Campaign in Bid to ‘Keep Commerce Human’

Shein Continues Canadian Charm Offensive with ‘Moving Billboard’ Campaign in Toronto

Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection

Staples Joins the AI Conversation with New ‘Business is Human’ Campaign

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Use Influencer Marketing To Connect Your Brand With Shoppers

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

Return to Sender: How Organized Retail Crime Rings Exploit Returns, Claims, and Loopholes

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