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Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection

The campaign for Victoria's Secret's new Icon collection will feature some familiar faces.
Photo courtesy of Victoria's Secret

The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels” Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel.

The supermodels will grace a campaign for the brand’s newest collection of bras, panties and lingerie. Dubbed “The Icon,” the collection aims to “celebrate the shape of you,” in a continuation of VS&Co’s push to reinvent itself in the image of DTC brands like Parade, Adore Me and ThirdLove with a more inclusive and body-affirming image.

“This collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” said Janie Schaffer, Chief Design Officer at Victoria’s Secret in a statement. “It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”

In addition to the return of four Victoria’s Secret icons from times gone by, the campaign also will feature a number of other big-name models including Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski. Some of the talent included in the Icon campaign also will take part in the company’s reimagined fashion show, The Victoria’s Secret World Tour, airing on Amazon Prime on Sept. 26, 2023.

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