Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’
Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” —…
News July 17
Latest In: brand transformation
J.Jill’s New Brand, Merchandising Strategy Promotes ‘Fabric-First’ Wardrobe Versatility
Women’s apparel brand J.Jill has introduced a revamped shopping experience both online and in stores as part of…
News April 30
Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships
Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an…
News October 26
Sponsored
The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more…
Features September 1
Victoria’s Secret Taps Past Angels for Debut of New ‘Icon’ Collection
The latest step in the reinvention of Victoria’s Secret involves bringing back some familiar faces, specifically former “Angels”…
News August 15
Exclusive Interview: Moleskine CEO Tackles Brand Transformation
In this exclusive interview with Retail TouchPoints, Moleskine CEO Arrigo Berni explains the company’s transformation, from a single…
Features August 31
Coach Dials Back Department Store Presence As Full-Year Income Jumps 14%
Coach is seeing the fruits of its labor two years after beginning its brand transformation, generating positive revenue…
News August 9Coach To Close 70 Stores In 2015 Amid Brand Transformation
Executives from Coach revealed that the luxury retailer will close 70 stores in North America during the 2015…
News July 1
Hhgregg Makes Moves On Brand Transformation
In light of fierce competition in the electronics space due to showrooming and other price-comparing activities, hhgregg has…
Features May 7Top Stories
Latest Podcasts
Latest Resources
