Tealium, an enterprise tag management and digital data distribution company, launched AudienceStream, the latest addition to its Tealium DataCloud suite. Tealium made the announcement at the Shop.org Annual Summit.
Tealium AudienceStream is a platform designed to enable marketers to define and create segments around audiences that are most likely to buy. It also helps correlate customer activity across web and mobile channels and develop profiles based on customer behavior.
The offering includes an integrated distribution marketplace that enables marketers to quickly send audience streams to major digital vendors. The vendors span across multiple categories, including email, content management, customer relationship management, data management and business intelligence.
TealiumDataCloud is a digital data distribution suite that also includes Tealium EventStream and Tealium ServerStream.