email

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made…

How to Choose Email Software for Ecommerce

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand…

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with…

What to Expect in the Inbox in 2021

The email inbox is crowded like never before. Since the start of the pandemic, companies have had to make an aggressive shift…

5 Things To Consider Before You Send A COVID-19 Email

While e-Commerce has surged in the past two decades, in-person transactions have kept retail relevant. But with most stores forced to shut…

Bluecore Launches Platform Designed To Create Consistent Email-To-Site Experiences

Bluecore, a retail marketing provider specializing in performance-driven email, has introduced the Bluecore Site e-Commerce platform. The software can help retailers attract…

With Text And Chat, Pier 1 Imports Cuts Costs, Adds Visuals To Contact Center Interactions

Pier 1 Imports has been looking for ways to save money, including ongoing moves to right-size its store footprint. A customer contact…

9 Email Campaign Strategies Every Retailer Should Be Using

While multi-channel marketing campaigns will drive the richest and most effective customer engagement strategy, email is still a huge part of the…

GNC Personalizes Receipts To Drive Post-Sale Engagement

GNC shoppers can be segmented into three general groups: those who want to improve their physical performance, those seeking to lose weight…

Study: Tailor Communications To Reach 5 Very Different Shopper Groups

Whether they’re looking for the best deals or a reason to visit their favorite store, nearly every shopper can be reached through…

Carhartt And Invaluable Drive Engagement With Email Personalization

Two very different retailers — workwear apparel brand Carhartt and live art auction site Invaluable— have implemented email personalization solutions to boost…

Salesforce Purchases Rebel, Expanding Email Commerce Capabilities

Salesforce has entered a definitive agreement to acquire Rebel, an email commerce solution provider. The deal will help Rebel accelerate its development…