Latest In: crm

crm endear gen AI Leigh Sevin WhatsApp

AI for Retailers: Unlocking the Power and Promise of Emerging Technology

Artificial intelligence (AI) is accelerating the transformation of physical retail environments. In-person shopping continues to command the largest…

Executive Viewpoints December 26
Betty Crocker crm Digitas first-party data Jenni Jacot McDonald's Sachin Panjwani

Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now

A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket…

Executive Viewpoints July 25
Amy Myers MD Charlie Casey crm Esmi Skin Minerals Glow Recipe LoyaltyLion Origin Coffee post-purchase

Why the Second Sale Matters More than the First

The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a…

Executive Viewpoints July 24
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crm IVAs LTV Mosaicx Rebecca Jones

From Startup to Enterprise: What CX Looks Like at Different Business Stages

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to…

Executive Viewpoints October 22
Amazon crm CX Language I/O pwc Viviana Bertinetto

The Future of Retail is Multilingual

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately,…

Executive Viewpoints April 1
Adform Amazon crm Google Chrome Joseph Dressler Oreo retail media networks search

Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the…

Executive Viewpoints September 25
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Screenshot from Prada's Discord.

How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

For many people Discord remains an anomaly — something they may have heard of during the pandemic but…

Features August 31
akeneo Bard chatgpt crm DAM ERP Kristin Naragon oms pim PLM

The Convergence of AI and Composable Architecture in Ecommerce

With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few…

Executive Viewpoints August 10
crm customer service employee productivity Qtrac virtual queue Yoni Lavi

CRM for Brick-and-Mortar Businesses: How Virtual Queueing Software Provides Valuable Customer Insights

We live in a data-driven age, and nowhere is data more important for your business than in your…

Executive Viewpoints November 7
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